Content marketing for busy, shy people.
Premium Content Solutions allows entrepreneurs & business owners to stand out from the crowd. We take care of the hard stuff so you can focus on the things that matter – your mission and passion!
Why we give you the confidence and time to create phenomenal content.
Have you ever recorded yourself for your socials, just to watch it back to get the heebie-jeebies? Do you ever think, “if only I could ooze confidence on the camera, or had the perfect script, I could show my audience just how knowledgable I am?” We get it. Creating engaging and SEO optimised content for your brand is hard. That’s where we come in.
Know what to say, when to say it, while we capture it.
At Premium Content Solutions we take the guess work out of what to create. We provide you with the topics, the script, the creation, and the distribution so that you only need to focus on the information. Plus, we’re there to guid you every step of the way, coaching you to ensure you look and feel like the expert you are.
Content creation is the fastest & most effective scale and growth tool for creating trust and recognition.
Give your brand authority.
Become the go-to person or brand in your niche by solving micro-problems for your audience. Every problem has a smaller problem before it, and with our expertise, we uncover and answer these problems to helpfully prepare your audience for the ‘real-problem’ – solved of course by your product or service.
Build a vocal community.
As soon as you start tackling these audience-specific issues, they’ll start spreading the word about you to their social circles and like-minded individuals who might be facing the same challenges. It’s like word-of-mouth on steroids, and with the magic of social media, it’s a breeze to keep tabs on and enhance for maximum success.
Create a platform for your mission.
If you build it, they will come! Creating marketplaces to solve the little problems of your audience is the key to becoming the ultimate industry leader. By authentically helping people, you get the by-product of trust and credibility from the people that matter the most to your brand – your customers.
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Build trust and earn attention. The entity that gets the most trust will get the most customers.
— Seth Godin
THE ONLY TIME TO START IS NOW
Let’s imagine a world full of your expertise.
No matter what field you are in, you have the knowledge to help someone. So why are you hoarding all of that helpful info to yourself? It’s time to share it. We find the micro-problems in your niche, we structure how you need to answer them, we guide you on how to present them, we polish them to be engaging and professional, we curate where and when to distribute them and we make it fun, easy, and fast to continue helping your audience. All you need to do is show up!
It all starts with strategy.
Not everyone knows what they want, and not everyone knows what they need. That’s why we focus on the data to decide what problems you need to solve first and in what order to solve them. This makes our approach fast, efficient and effective.
It all ends with distribution.
Some people prefer to watch, others prefer to read and some like to listen. The same goes for SEO. Our unique style optimises a single recording session to perfectly match all the different preferred methods your audience has for engaging with you. This means no matter what mood their in, they’ll always have access to your information.
Get started today.
So, how do I start?
Once you enquire with Premium Content Solutions, we contact you to schedule a time for a quick 15 minute consultation call. From their, we get a little more detail on your goals for content marketing. We will provide you with some forms to fill out about your website and niche and then we get to work.
The first thing we do is take a snapshot of your industry, the keywords and problems your audience faces. We then quickly do an audit of your core channels, such as your website and social media. By understanding the gaps in your marketplaces and how you’re currently ranking compared to your competition, we build a tailored strategy to get your channels to the top!
The content creation process.
After we have created the strategy and the plan, our content specialists create a range of targeted questions for you to answer. We then set up a 1 hour filming session online, where we not only guide you on how to set up your lights, camera and microphone, but we also help you stage your position as well guide you through the entire filming process.
Of course, you’ll ultimately be responsible for setting up your equipment. But don’t worry, we can create engaging and professional content just through your laptop if you have nothing else! Once we’ve finished recording, that’s it for you! Depending on your plan, we will then create long form pillar content from your recording, and multiple micro content for the different marketplaces.
Once this is completed we drip feed your amazing content to you, guiding you on when and where to post your video, blog and social posts. This can be with you personally, your EA, admin or we can even do it for you!
FAQs
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What is content marketing?
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. It can be video, blogs, e-books, podcasts and social media posts. Want to learn more? Click here to find out the 7 steps to mastering content marketing.
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What types of content should I create for my small business?
You can create various types of content such as blog posts, videos, infographics, case studies, e-books, podcasts, social media posts, and more. The key is to choose formats that resonate with your target audience. Click here to see 10 shareable content ideas for small businesses!
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How often should I publish new content?
Consistency is important in content marketing. Aim for a regular publishing schedule based on what resources you have available and what your audience’s expectations are. It’s better to have quality over quantity if you cannot maintain a high frequency of publishing.
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Do I need to hire a professional writer or marketer for content creation?
While it’s beneficial to work with experts in the field, you don’t necessarily need to hire someone if you have the time and skills to create compelling content yourself. However, outsourcing certain tasks like blog writing or video editing may be worth considering.
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Is content marketing part of digital marketing?
Yes. Content marketing is one important piece of digital marketing that typically becomes the basis for advertising, social media strategies and website search engine optimisation. Without content, what are you using to market? Content marketing is simply the format of your message.
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How can content marketing benefit my small business?
Content marketing can help increase brand awareness, drive website traffic, generate leads, build customer loyalty, and establish your business as an authority in your industry.
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How can I measure the success of my content marketing efforts?
Key metrics to track include website traffic, engagement (likes/comments/shares), conversion rates (leads/sales), social media reach/followers growth, and SEO ranking improvements. Regularly analyzing these metrics will help you gauge the effectiveness of your strategy.
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Is it necessary to promote my content on social media?
Promoting your content on social media can significantly increase its reach and engagement. Identify the platforms where your target audience spends most of their time and actively share your content there. Don’t forget to engage with your audience by responding to comments and messages.
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What’s the best way to get started with content marketing?
Set yourself achievable and realistic expectations that will ensure you are consistent over a long period of time. Using a service such as Premium Content Solutions is a great way to prioritise your content marketing while simultaneously doing it right the first time over!